Our Team

Plum Home Jenna Pryor

Jenna Pryor

CEO & Senior Designer

To say I am passionate about design is an understatement. Owning Plum Design, Plum Home and Plum Apartment brings me joy every single day.

I wholeheartedly believe that the difference between a house and a home is the character the homeowner brings to the table. My job as a designer is to interpret that into great design.

My desire to create beautiful spaces comes from my own experience as a homeowner, I’m the proud owner of a century old home. It’s a process of collecting and curating items that speak to you. Today, I bring that philosophy to my work. With attention to detail, I design spaces that are meant to be lived in; beautiful yet practical. I source unique finds in Europe and North America while working with many Canadian suppliers and artisans to offer finishing touches that represent the owner’s personality and style.

From a small decorating tweak, to new drapes, or an entire renovation, I understand what it takes to create a beautiful space.

Pamela Freeman

Owner & COO

My passion for entrepreneurship is long standing. Having owned my own businesses and as the Chief Operating Officer at TEC Edmonton with the University of Alberta, working with Jenna at Plum was a very natural progression.

I have a deep appreciation for beautiful design and working with our team daily and seeing projects come to fruition has been such a pleasure.

Equally so, having sourced our antiques in Europe for the past 10 years has been a joy. Each trip is an exploration of history and design. We both delight in seeing our customers and design clients see our new finds and find a pride of place in their homes for their new Plum pieces.

My experience in business brings strength to the operations and organization of Plum. I work closely with the Design Team to execute beautiful but also well run projects.

Plum Home Pamela Freeman

I wholeheartedly believe that the difference between a house and a home is the character the homeowner brings to the table. My job as a designer is to interpret that into great design.

– Jenna Pryor

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